A micromoment in virtual time

08/25/10

This snapshot of the Internet will most likely be very interesting for two periods of time: 1. right now, and 2.sometime in the not too distant future when we realize just how much things have changed since it was created.

Thanks to Mashable

- Monroe

Newly Found Old Eye-Candy

08/20/10

An archive of beautiful Depression-era color snaps from the Library of Congress.

Courtesy: denverpost.com

- Rumbley

Logopalooza

08/5/10

Illustrated Logos: Bringing a Brand to Life – Web Urbanist

More from Web Urbanist:

Hidden Logos: 12 Creative Designs with Secret Symbols – Web Urbanist

Less is More: 18 Clever Logos Using Negative Space -Web Urbanist

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I’m trying to come to terms with magazines not being paper.
Now: the world’s first “social magazine.”

08/3/10

When iPad hit the streets, it didn’t take a genius finally to see the nature of the big change we’ve all expected for printed material. I, for one, was reluctant to see it coming. I was in denial.

I enjoy turning pages. I dig the textural experience of a book, a magazine, a newspaper. Pick up a really well-made magazine. It feels good to the hand. The paper has tooth and substance. It pleases the eye. A book? Even more so.

Ah… I love the smell of ink off-gassing in the morning. But the world of how we stay informed is changing faster than a flu can mutate.

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F.I.T.B. Clarification

07/26/10

Lot’s of folks have pointed out that they can’t submit an application online. True.

Here’s how to apply in three easy steps:

1. Download the .pdf:  Downloadable FITB Initiative Application

2. Fill it out (which you can do electronically or using the old stubby pencil).

3. Either mail it snail mail to our address c/o Julie Carmichael.

OR

E-mail it to jcarmichael@cayennecreative.com.

Capice?

(E-mail questions to Julie also. And remember… deadline is July 31!)

More on the “big conversation”…

07/23/10

Interesting interview with the principals from Twitter, LinkedIn and Zynga regarding the future of advertising. The key here is that, while advertising will definitely be part of that big conversation going on out there, it won’t look like advertising as we know it. Key: relevance. As the guy from Twitter says, “If you’re going to interrupt me, it better be worth it.”

Courtesy of CNN Money

On social “media”…

07/22/10

In this article, we’re treated again to the efforts of one of us ad-types in applying the pseudo-science of marketing  to the social network. (Network, people… not medium) You can see it in the author’s desire to quantify. In terms of treating the social network as a medium, quantification is the Holy Grail, and, even though I was never particularly adept at math, I suspect the measuring tools involved will have to deal in fractals, strange loops and chaos theory.

The web is an amorphous, organic thing. There is no Nielsen. We see touch points – clicks, shares, re-shares, tweets, etc. But collecting a measurement of them all is daunting at best. At worst it’s like trying to heard amoebae with chopsticks.

All of that being said, there are some interesting points being made in this article. I’m particularly fascinated with the notion that the “speed of content depends on the medium through which it passes.” Enjoy this from Advertising Age:

Five Things ‘Jersey Shore’ Taught My Agency About Social Media – posted by Ilya Vedrashko

-Monroe

Old Spice causes viral infection

07/15/10

If you haven’t been dialed into this incredible viral video campaign, it’s not too late to enjoy it. You might have seen the initial Old Spice body wash commercials featuring former NFL star Isaiah Mustafa as “the man you ladies wished your man was like.” The commercials were quick, fun and unexpected.

But the follow-up viral video campaign is nothing short of brilliant. This excellent article, while it doesn’t share all 100+ videos, does get you started: mUmBRELLA.

Here’s AdWeek’s appraisal: How Old Spice Ruled the Web.

A primer in the subtleties of logo design…

07/9/10

You always approach tinkering with a client’s logo with care. But when the client’s logo was designed by one of the best in the history of the industry… well… let’s just say the price of poker goes up.

Cool article article with an excellent step-by-step analysis of a very sensitive logo change:

Thanks to underconsideration.com

“…you don’t mess with a Saul Bass logo. I mean, yes you can change it or get rid of it as there is no written law about it, but doing so will not win you any friends in this industry…”

- Rumbley

The F.I.T.B Initiative

07/6/10

The FITB Initiative

Downloadable FITB Initiative Application

At Cayenne Creative we’re all about fire. Passion. When we formed the company the inspiration for our name was the notion that we all were passionate about the work we do. We called it “fire in the belly,” and “F.I.T.B.” became our battle cry, our mantra. It also became a litmus test. It’s how we evaluate our work. It’s how we challenge our team. It’s one way we evaluate our strategic partners. So we decided to take this passion and channel it in a novel way of selecting and helping not-for-profit companies. To accomplish that goal, we created the F.I.T.B. Initiative.

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